Offline businesses, especially small offline businesses, can learn a lot about how to market a business online from studying the Internet marketing professionals who use the Internet to market their online businesses every day. Let’s take a look at a few online marketing tips for small offline businesses to help you get rolling…
First up, considering using a blog as the main online presence for your small business instead of a static website. Not only are they easier to set up, faster to publish and far more effective in most cases for search engine optimization, but your small business blogs can be updated by anyone who can type, with no programming or coding knowledge required.
Secondly, begin building a targeted list of leads right from day one – use a professional online autoresponder company to build opt-in lists. Every reputable autoresponder company provides information on how to use their service to build your leads and contact them, and there are plenty of additional email marketing strategies available for free on Internet marketing blogs around the Internet.
Thirdly, use as many of the free online marketing opportunities as your time permits to market your small offline businesses. Social media sites like Facebook allow you to host free pages about your business, social networking sites like LinkedIn let you take your business networking to new levels, connecting with new prospects, suppliers and colleagues, and Web 2.0 sites like Squidoo, HubPages and Google knol encourage you to write information your prospects would find interesting and informative and include links to your small business blogs, social media pages, etc.
Fourth, be sure to track your results from every form of online promotion you’re using in your marketing mix. While each of these marketing tips is free or very inexpensive to implement, they each do take some of your time – and time is usually the commodity in least supply for owners and operators of small offline businesses. By tracking your results you can be constantly refining your online marketing strategies so that your time is used solely on those techniques that benefit your particular small offline businesses the most.
And fifth, don’t just use these online marketing tips. Use these are your basic starting point, but then learn everything you can about online marketing and promoting small offline businesses online, and use that new knowledge to continue to build your online presence and extend your impact online. Who knows, soon you might be using these same online marketing tactics to promote your large offline businesses!