If you own and operate a small business and would like the BEST way to get new customers, add an abundance of referrals and ultimately drive your sales, then you must use a client newsletter. In fact newsletter marketing is something every small business can do no matter what they sell, how stiff their competition, or how far the economy falls.
But the best part of the whole equation is the simple fact that newsletter marketing is as close to a magic bullet as you’ll find.
Here’s a question and answer session to help you put the power of newsletter marketing to work in your small business.
Newsletter Marketing Tips:
What’s the most important part of a client newsletter?
I get this question all the time. And the answer I’m going to give you may shock and surprise you. But it’s the truth. So here goes: Get a newsletter out the door every month. Even if you have all the parts wrong, you’re better off doing something then waiting around until your newsletter marketing skills are ‘perfect’.
Why should you write and mail a client newsletter?
It’s an under the radar (and ridiculously fun) way to promote your business. Nobody expects to get a marketing message when they read a newsletter. And for this reason it becomes a great way to subtlety promote your products and services while also delivering a ton of extra value for your audience.
What is the best way to get a client newsletter mailed out?
Simply set aside time (about 4 hours per month) to write and mail a client newsletter. This takes some discipline in the beginning. But the more you do it, the easier and faster you’ll get.
Is there something that makes this easier?
Another great question. And like anything else practice makes perfect. So don’t beat yourself up if you’re not the king of newsletter marketing in the beginning. Go easy on yourself. Give yourself a chance to hone your chops, until you do become a rip roaring newsletter samurai.
Is there anything that must be in a client newsletter?
There are a host of things that must be in an effective client newsletter. But since it’s your newsletter you get to make the rules. Sure, my client newsletter would be different than yours. But then again, you and I are different people.
Who should get your client newsletter?
Every person that has bought from you, even if they haven’t purchased anything in a long time is a perfect candidate to receive your client newsletter.
So there you have it.
Six questions you can ask yourself to use the power of newsletter marketing to drive new customers, referrals and repeat sales into your small business.