Even when running a relatively small business, small business owners still have a lot of things in their heads. From handling day to day tasks, keeping ahead of the monthly dues, to finding alternatives and new opportunities for growth, the job of a small business owner can still be overwhelming.
With the shift of marketing strategies nowadays, on top of the regular manual concerns, small business owners have to be considered about SEO as well. Why? Because e-commerce demands a strong online presence if you want a business to stay afloat among the competition – and SEO is one of the most effective way to be found by customers.
Anyone who is familiar with the internet and Google has probably bumped into SEO somewhere before. But then again, only a few people know what exactly it is about as well as the best ways to integrate SEO into a business’ marketing plan.
Good thing there are already is a lot of SEO tips that you can use to take advantage of the services that search engine optimization can provide. On top of that, you can let search engine optimization work for you without shelling out a lot of time or money.
Every business needs some pointers, and here are some SEO tips for small businesses that are simple to do and are very affordable.
Double check your website
Before you let your website go live (submit it to the judgments of search engines), make sure that it is free from errors and/or violations. Make sure to clean up dead links and to check the html codes and so on to make sure that the search engine spiders can crawl freely through your website and index it properly.
One way of making sure that your website runs smoothly is to ask your friends and colleagues to check out your site and give you actual feedback of what they think. Visitors should not have a hard time navigating and using your website and it should be free from any visual distractions.
Have great content
Having a great web content means including relevant keywords seamlessly inserted within the body and at the same time are properly inserted in several entries in your site. In simpler terms, this means that you need to fill your site with rich and relevant content regularly and make sure that you always provide fresh entries to keep your readers hooked.
Have a strong link-building structure
Getting high quality links does not happen overnight, so try to be patient. However, with some online networking, consistent linking to good sites, blog comments, forum memberships and so on, bigger sites will notice you and your website and will eventually start linking to your own site.